Tuesday, August 12, 2008

Why Your Business Cannot Afford Not to Advertise on Craigslist

Craigslist is not always the best advertising option but there are certain situations in which a business cannot afford not to advertise on Craigslist. For the purposes of this article we will examine two common scenarios where a business owner should definitely consider advertising on Craigslist because failure to do so can be detrimental to his business. These examples include small startup companies without a large advertising budget and existing companies whose direct competitors are advertising extensively on Craigslist.
Small Startup Companies Benefit from Advertising on Craigslist
Small startup companies often have a great deal of work ahead of them to begin competing with existing companies who are already thriving. These companies may already have established client bases and may have substantial funding budges for the purpose of obtaining new customers. Customer loyalty can be difficult to break and new companies either have to offer significantly better quality products or services, comparable products or services at reduced prices or a slick marketing campaign with consumer appeal. However, smaller companies rarely have the advertising budget necessary to orchestrate an elaborate advertising campaign. This is when Craigslist becomes a necessity. Smaller companies can focus their energy on creating outstanding advertising copy without spending exorbitant amounts of money to run these advertisements in other forms of media such as newspapers, magazines, television or radio. It is important to not that while free advertising is appealing, the advertising should be just as sophisticated as it would in markets where the business owners would be required to pay a fee to run the advertisement. This will help the business to maintain a professional image and will entice potential customer to try their products or services. Don’t Let the Competition Corner the MarketAnother scenario where a business cannot afford not to advertise on Craigslist is when direct competitors are making use of the advertising opportunities on Craigslist. This is important because businesses who do not advertise in the same locations as their competitors are essentially conceding potential customers who peruse those locations to the competitors. Imagine you own a dog walking business in Portland, Oregon. If there are a large number of members of that community using the local Craigslist website to find dog walkers, you will likely miss out on these business opportunities because these individuals will likely select one of the individuals advertising on Craigslist for their dog walking needs. If you were to place a well written advertisement in an appropriate section of Craigslist you may find you are able to gain a market share of the available business.There is, however, one caveat to placing advertisements wherever your competitors are advertising. This practice is not considered worthwhile when the market is already saturated with competition. Consider the above example of a dog walker in Portland. If there are a small number of competitors competing for business on Craigslist it is worthwhile to place your own advertisement here. However, if literally hundreds of dog walkers are flooding the website with their advertisement it is not worthwhile to post an advertisement because your advertisement will likely be lost in the shuffle. It is much more worthwhile to advertise in other locations. Checking Craigslist periodically may still be a good idea because those advertising on Craigslist are likely to not see great gain from this advertising and may resort to other options. When you notice a decline in competitor advertisements, it is a great opportunity to add your advertisement.

Wednesday, August 6, 2008

Basics of Private Label Rights:

Basics of Private Label Rights: Its Importance and Its Implication in Internet Marketing

Since the advent of the Internet, business had been good, if not better than before. This is because the Internet provides more viable means of disseminating information about the products and the business all at the same time.

Hence, most businesses know that the proliferation of the online business will definitely boost the income-generating potential of the business.

However, most online entrepreneurs contend that for an online business to generate good income in the Internet, the business must have its own product. This is because everything is a sale, even the thoughts that you have in your mind could count as a product for sale when presented in the Internet for other people's use.

But contrary to most popular beliefs, having your own product does not limit you to the many possibilities of earning more by using a "license" that is attached with an "information product" that you may acquire online. These are known as private label rights.

Private label rights is just one of the three "basic rights" that are embodied in the concept of resale rights marketing. Among the three, private label rights are considered as the most moneymaking and rewarding.

Private label rights are represented in a certificate or authorization that is attached with an "information item." The basics of private label rights is to permit people to transform, reorganize, change, or improve the elements of the said merchandise to go well with the buyer's personal desires and yearnings.

For example, if you have a private label right, you can easily segregate the contents of an ebook, and persuade somebody to buy the contents as sequence of pieces of writing.

One of the best things about private label rights is that you can actually do the same thing inversely. For instance, if you were able to buy a set of information products like a collection of articles embodied with private label rights, you can easily bring them together without the risk of some law-related predicaments. Hence, you can collect different articles from different owners. With a common thought, you can come up with a creative masterpiece.

In addition, with private label rights, you can simply append some information on the said product to make it more meaningful and creative, thus, creating an impression of having a product of your own.

Best of all, you can even put your name as the author of the said work. This is the most gainful aspect of having private label rights. In this way, you do not have to acknowledge the primary author of the work.

So for those who are not yet aware of the rewards of using private label rights, here is a list of some of the advantages:

1. It is just the thing for marking your name and your business' name.

With private label rights, you can easily acquire informative products that you can use as your own. Hence, this creates an impression that you are making your own product and that you are a professional and a skilled person on the given field.

In turn, you get the trust that you need in order to compel them to buy your product.

2. It triggers creativity.

One of the best things about private label rights is that you can be creative in a thousand and one ways. This is because you can assemble the different elements and come up with a new and near-original work without having any difficulty of creating such product.

3. Develop a product!

With private label rights, you can simply modify or improve a product if ever it does not fit your taste or needs. In this way, you can both cut back wasteful time by looking for products that are totally worthless or save more money by avoiding to create a whole new product.

However, even if some people contend that it is totally unethical for a person to sell the private label rights for his creations, one cannot simply surmise the fact that engaging into this kind of activity is also beneficial to the seller especially if the product is already nearing the closing stages of its "market life."

This goes to show that people must learn how to give way to any possible changes to any product that might have already lost its income-generating potential. By allowing other people to modify or enhance the features of certain products, the advancement of such products will continue to take place. Hence, the cycle will go on.

Indeed, the basics of private label rights are not just necessary for most of the Internet marketers who wish to earn more income aside from their own products but also for the whole market as well. This is because the whole system of a give and take relationship dwells in the business and that is exactly where income generates its power.
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5 Reasons Why Blogging is the New Internet Marketing Tool

5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.
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What To Do When Your Home Isn't Selling

What To Do When Your Home Isn't Selling

When you sell your home, the process is almost like going to a job interview. Selling a home involves presentation, which is one of the key factors that determine the outcome. Although this may sound a bit weird, presentation is a way of life in the world of real estate. Buyers in today’s market look for good presentation – many basing their final decisions on it.

If the property you are selling comes with a garage, you’ll need to go through your garage before you sell your home. Chances are that you store things in your garage, which can easily pile up over time before you realize it. If your garage is in a messy condition, you’ll obviously want to clean it up. Buyers look for homes that are in perfect condition, and anything less than perfect will look bad in the eyes of the buyer.

Most homes have some truly outstanding features inside of them. You should always do your best to highlight the best features of your home, instead of just hoping that the buyer understands what they are. The ideal way to bring out the best features of your home is to use the proper lighting. If your home is clean, you can use lighting to bring out the best features in your home, and ensure that they stand out to the buyer.

When a potential buyer first pulls up to your home; the first thing he will see is your lawn. If your lawn is trimmed and well taken care of, he will get a good impression right off the bat. If your lawn is a wreck, he may immediately pull away. To give the best impression to the buyer, you should put some thought into how things look. You can always plant flowers around the walkway and throughout the yard, which will look great to a potential buyer.

You should also make sure that the entrance into your home is a positive as well. The front door should be in great shape, as well as the entry area into the home. You can add some plants, paintings, and rugs to ensure that your buyer gets a good impression. When the buyer walks through the entry way into your home, you should make sure that the view he or she takes in is a good on. Your biggest goal when showing your home is to ensure that the buyer is pleased.

Keep in mind that it may take some time to sell your home. These days, homes can sit on the market for months at a time before they actually sell. If you are having trouble selling your home, you can always reduce the price or simply go back to the basics. Eventually you will sell your home – although it may take more time than you think.
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Friday, April 11, 2008

Tips For Advertising With Free Classifieds

Can Signs & Flyers Increases the sales
If you applied the following technique very well according to this articles you may begins to see miracles in your business until even your follow competitors while run to beg you to revealed the secret of your marketing system.
It is the information that if been executed well can earn youy additional sales every month without paying much for advertisement on paper and Tv as well as Radio.

The secret of business lie on advertisement and if you can know it on time you will gain for opportunity.
You should place a "For Sale Sign" on or around the items you would like to sell. You can buy these from a local store, or if you already have an ad listed with us, you can create a custom "For Sale" sign free of charge from within your account. Remember to place your items in a high traffic area (like near a shopping mall entrance) to get the most inquires.

You can also do the same to create a custom "For Sale Flyer" to display in local grocery stores, community & recreation centers, golf courses, churches, college campuses... anywhere you might find an announcement or bulletin board that allows advertising. Related "For Sale Signs & Flyers" are free to all sellers using our network.
Buyers who see your sign or flyer are directed to our free classifieds website and can visit your ad to view the details of your product day or night. Remember to place your signs and flyers in a high traffic area (like near a shopping mall entrance) to get the most inquires. Buyers can "tear off" you contact info.

Use A Photo
A good photo can improve response to your ad by 150% or more! Take a photo with a digital camera or ask your local photo finishing shop to make a few jpeg's (from a hard copy) for you on a disk or cd. From within your account you can add photos plus descriptions anytime. Be sure to take a few different shots, it's also best to come clean with close-up shots of any defects or damaged areas.

Set The Right Price
You know how much you want for your items, but do you know how realistic that price really is? Find out what your item is really worth using local pennysavers or newspaper classifieds. You can also search through our website for other similar items to yours to see what others are asking.
State in your description that the price is OBO (or best offer) - this might convince buyers to call or email you if the price is close to their budget. This will also give you the opportunity to justify the price and negotiate the sale.

Good Presentation
Perceived value goes a long way! Tidy up your items before you sell them. First impressions are everything! Wash the item and take your photos on a nice, sunny day.

Extended Advertising
Even though you want to sell your products and services online, another effective option is to use your classified Ad No. to market your product or service beyond our website. Buyers can be pulled to your online ad from other online classifieds, as well as from traditional advertising like in your local newspaper. Hold your description to a minimum while leading buyers to more descriptive online details and photos. You can measure your success by the number of page views your ad receives.Newspaper Example:YOUR AD TITLE GOES HERE$10k/obo. Call +234-803-638-2314, your website like www.dollarsforum.com or www.globalwebgold.com When logged in to our free classifieds website, use our metrics to see the number of times someone has replied to your ad, the number of times someone has viewed your ad and the number of times someone "Told a friend" about your ad.

Maximizing Inquiries
As mentioned above, when you view your ad detail page, or log into your account, we show you the number of ad views your ad has received since posted. This information can be used by you to decide what changes might be useful. For example, if the ad views show that a lot of people have been looking at your ad, but you're not getting enough inquiries, maybe you need to add a photo or the current photo needs to be replaced with a better one, or maybe you need to adjust the asking price slightly - check the selling price in your area. If the ad views are low you may need to change your headline to attract more clickthroughs.

Showing Your Items
When trying to sell your items online, you may still need to show it face-to-face. Meet in an agreed upon public area and try to take someone with you. Safety in numbers. Be honest with potential buyers about any serious problems or repairs. Dress respectably. If you don't appear to take good care of yourself, your buyer may feel that is how you treated your items as well!

Closing The Sale
Write a receipt for your items between you and your buyer with signatures on both copies. Include a statement that the item is being bought "as is". Include all pertinent info on the receipt so the terms of the deal cannot be misinterpreted. Keep the receipt for your records. It will establish the date of sale and help protect you from any future liability.

Buying Tips and Do Some Research
You know how much you have or want to spend, but do you know how realistic that "deal" you found really is? Find out what similar items are selling for in local newspapers and other ads on this website.

Closing The Sale
Make sure the seller writes a receipt for both of you with signatures on both copies. The seller will likely include a statement that the item is being bought "as is" so make sure you are comfortable with this. Ask to have all the pertinent information on the receipt so the terms of the deal cannot be misinterpreted. Keep the receipt for your records.

Avoiding Scams
All types of buyers & sellers have flocked to the Internet in recent years to search for killer deals on "pre-owned" products.

Here are some of the most common scams directed toward buyers & sellers online:
Certified Check Scams - This scam is often perpetrated on sellers of items over the Internet thorough classified ads and auctions. A buyer indicates that he wants to buy the item and pay with a cashier's check. At the last minute, the buyer creates a reason why he needs to write the check for more money and have the seller wire him the difference. The check turns out to be a fake, but it is often discovered long after the seller has wired the money. In addition, the seller is responsible for covering the money for the fake check. To avoid check scams, call the issuing bank before you accept the check and wait for the check to clear before you transfer anything to the seller.

Bogus Escrow Services - Online sellers often use escrow services, which collect and verify payment from a buyer. The money is held by the service until all parties are satisfied with the sale. There have been some instances of phony escrow services operating on the Internet.

The best way to avoid most scams is to make sure you never transfer anything to a buyer until you have the cash in your hand. That means, you either get cash from the buyer or wait for the cashier's check to clear. Avoid buyers who will never meet you or never wish to see your items in person (overseas). Avoid taking personal checks and allowing buyers to pay your items off over time.

If buying, always verify the seller actually has/owns the item for sale and meet them face-to-face to view the items. If you follow these few precautions, your buying and selling experience should go smoothly.

for more info visit www.dollarsforum.com or www.istockforum.com or www.globalwebgold.com